About this Service

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Our experienced team has successfully delivered numerous corporate brand engagement initiatives and workshops for leading local and international brands. These include product demonstrations, interactive workshops and technical engagements in the form of hands-on on-site activations at our award-winning Abu Dhabi campus, and also as-seen-on-TV experience with live webinars on our proprietary platform, ICCA Live – World-Class Culinary Online.

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Market Research & Product Applications

ICCA has helped some of the top local and international brands to perfect their product offerings and market positioning to enhance their presence and boost their success rate.

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Expertise provided through validated studies and market research to help provide advanced insights for successful product launches in competitive markets through a well-structured process.

Step 1: Create a list of competing products. Determine which products compete directly in the same marketplace as your product.

Step 2: Undertake research. Just like a Competitor Analysis, Product Comparisons require research.

Step 3: Create a Product Comparison table.

Step 4: Conclusion

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